Seven years of SEO.
Enterprise experience,
no excuses.
Over 7 years I've covered the full spectrum - from my own niche projects through mid-size e-shops to Alza and Moneta. I combine technical SEO with an understanding of how business actually works from the inside.
TL;DR
From my own projects through start-up e-shops to enterprise - Moneta Money Bank and Alza.cz. The full spectrum firsthand.
All Moneta mortgage products at number one within the first eight weeks. Probably the most competitive market in the Czech Republic.
3rd largest Alza segment (Home & garden). 1,400 categories, monthly search volume over 7.6 million.
My own niche site for the US market. From zero to 50,000 monthly visits, 100% organic traffic.
Projects on international markets give me an edge - I track global SEO trends and test them at home before the competition.
I test every strategy on my own projects first. I come to you with proven methods, not theory.
Where I've worked
MONETA Money Bank
2025 - 2026As the bank's sole in-house SEO specialist I looked after 6 websites - categories, products, blog, FAQ and press releases. Within eight weeks all mortgage products were ranking #1 on Google. Mortgages are probably the most competitive market in the Czech Republic - with huge money volumes, strong regulations and YMYL classification.
Alza.cz
2022 - 2024I managed Alza's 3rd largest segment - Home, workshop and garden. Optimization of categories, product listings and content strategy for 120,000+ products with monthly search volume over 7.6 million. Listing tens of thousands of new products every month.
My own niche site - US market
2020 - 2023My own project targeting the US market. From zero to 50,000 monthly visits with 100% organic traffic. The project gave me direct international SEO experience - trends I test in the US I apply to the Czech market before the competition.
GardenTechnik Β· APMsport Β· Johnson Health Tech
2018 - 2023Where it all started. E-shop management, PPC campaigns with budgets over 200,000 CZK/month and gradual SEO development. GardenTechnik still holds top positions against the largest e-shops in the Czech Republic.
How I work
Data-driven
decisions.
Every recommendation stands on data - not a gut feeling or a blog post I read. If the numbers don't confirm it, I don't recommend it. Simple.
Every recommendation has data and clear reasoning behind it. No "trust me bro".
The whole
picture.
SEO is more than a list of technical errors and keywords. Technical foundations, content, speed, UX and link building all influence each other - and the problem is usually at the intersection, not in one place.
In-house experience tells me which recommendations will actually land inside a company and which will stay on paper.
Results that
last.
I build stable organic traffic that survives algorithm changes and delivers value a year, two, three down the line. Short-term hacks and grey-hat techniques don't interest me.
If PPC or another channel will work better for you, I'll tell you - even if it costs me the contract.
Outside work
When I'm not optimizing websites or analyzing data, you'll find me with a good book - business, marketing or the humanities. I enjoy strategy games and walks around Prague with a podcast in my ears.
Certifications & education
Work together
Tell me what you're dealing with. I'll tell you what's holding your Google traffic back and what its realistic ceiling is. No commitment.
3 out of 4 slots available
No-commitment inquiry
A few sentences are enough. Tell me about your business.
Write to me Or write directly to vala.adam@gmail.com